Munich, 6 April 2022. intermedix, the provider of innovative, digital communication and data solutions, has unveiled its new corporate identity. In tune with its international growth strategy, the communication and data solutions provider is rolling out a new strong and clear brand identity. The logo and graphics, imagery, communication and all touchpoints of the brand have been revised accordingly.
STRATEGIC REALIGNMENT: INTERNATIONAL AND DATA-DRIVEN
“Over the past few months we have aligned ourselves strategically to two topics: On the one hand, we are expanding our business segment in Europe, thereby strengthening the international networking of our local expert teams. On the other, we are giving our communication solutions a solid data basis and providing valuable insights and assessments in consulting and analysis. Our new brand identity underscores this major step on our journey”, explains Christian Senger, Area Vice President for intermedix.
“We aim to convey a clear understanding to our customers, our partners and to our future employees of who we are and what we stand for. intermedix rests on a solid foundation of values with a mature, exceptionally inspiring corporate culture. From this base we continue to develop dynamically as we become an international data-based solution provider”, adds Corina Neuse, Vice President Sales at intermedix. “I’m delighted that our rebranding helps us convey this self-image externally in an authentic, clear and visually appealing way.”
REBRANDING CORE ELEMENTS
The new logo’s colour and typography represent the identity and mission statement of intermedix: we are the driving force for successful healthcare communication. Data-based, digital and precise. The core design element is the flow, which converges in a variety of forms and colours. The flow also stands as an acronym for the core values of the intermedix culture. “With the brand refresh we are ushering in an entirely new era for intermedix. Our aim is to continue to enthuse our demanding, experienced target group and to create even more wow moments with the brand. To do this, we draw on a limited number of clear and consistent brand elements that demonstrate our identity, our quality aspirations and our passion. With a liquid branding approach, we also combine recognisability and maximum flexibility for innovative formats and content”, explains Juliane Schubert, Head of Marketing at intermedix and responsible for the rebranding.
The website also stands out with its new appealing design. More specialist content, webcasts on demand and useful practical tips for customers and prospects provide an opportunity to gain expertise in pharmaceutical marketing. Throughout 2022, we will be adding even more digital, cross-channel services and specialist content.
As a subsidiary of CompuGroup Medical SE & Co. KGaA (CGM), the leading healthcare IT provider with one of the world’s largest e-health networks, intermedix has daily access to 146.000 physicians, 27.000 pharmacies amd 228.000 patients in Austria, Czech Republic, France, Germany and Italy. intermedix develops and markets innovative communication solutions on the various healthcare platforms of CGM, such as physician information systems, drugs database, pharmacy software, and much more.
With their many years of experience and passion, the intermedix experts impress pharmaceutical companies in particular and offer next-generation pharmaceutical marketing based on its data-driven, personalised and highly effective offering.
For more information visit: www.intermedix-healthcare.com
Head of Marketing
T: +49 89 89 744 506