News & articles on the topic of pharmaceutical marketing

4/6/21

Medical practice software – digital support for doctors

Medical practitioners have a reputation of being about as digital and state of the art as a fax machine. But...

4/6/21

The drugs database – the prescription process

Large, heavy red books with the mysterious name “Red List” still often grace the shelves particularly in d...

4/6/21

Software as an important part of digital daily life in pharmacies

Everyday working life in a pharmacy is about more than simply scanning in prescriptions, dispensing and ...

Interview partner Petra Strack in her wheelchair

2/28/21

Spinal muscular atrophy (SMA) – living with a rare disease

28 February is Rare Disease Day: today more than 50,000 diseases of the human body are known. Around 6,000 of them are “rare”. But what’s life like with a rare disease? How does it feel to be one of the few? ...

7/16/19

Hereditary angioedema (HAE) – Relevant information helps doctor and patient

With its innovative approach, intermedix provides doctors with the right information at the right time so ...

3/8/19

Digital assistant helps doctors diagnose rare diseases

Rare diseases are more common than many people think, with an estimated four million people affected in ...

5/5/20

Return on investment in pharma marketing − GfK expert explains

In the intermedix interview, Frank Weidle (GfK) reports on the insights from various GfK analyses of return ...

12/10/20

Better understanding of how doctors use medical practice software for prescriptions

The digital transformation has also radically changed the work of doctors in out-of-hospital practice over ...

Woman bending over her working materials

3/19/21

COVID-19: Successful pharma marketing in times of pandemic

The spread of the coronavirus and the resulting social distancing have changed communications and activities...